Sustainability Meets Scalability: Blankapparel.in’s Bold New Vision for Apparel in India
As the global apparel industry undergoes a major shift toward sustainability, Indian startups are beginning to lead a quiet but important transformation. Among them is Blankapparel.in, a white-label clothing platform that is proving that environmental responsibility and business scalability are not mutually exclusive.
Founded by Shailesh Srisrimal and Prabhu J, Blankapparel.in has built its reputation as a reliable backend partner for T-shirt brands, creators, and resellers across India. But beyond the logistics and manufacturing efficiency lies a deeper mission—to make sustainable apparel accessible to every entrepreneur, regardless of scale or stage.
This mission took shape in the form of Ecoblend, the company’s proprietary line of T-shirts made from recycled plastic bottles and reclaimed cotton fibers. Designed to meet both ecological and commercial standards, Ecoblend offers a tangible solution to one of the industry’s biggest problems: waste.
“Sustainability in fashion is often presented as a premium option, out of reach for smaller brands,” says Shailesh, CEO of Blankapparel.in. “We saw that as a flaw in the system. Our approach was to reverse that—to embed sustainability into our supply chain so that every customer, even those ordering 50 pieces, could access it.”
The results speak for themselves. Ecoblend products now account for a growing share of the company’s volume, with clients ranging from social media influencers to corporate buyers looking for eco-conscious merchandise. The garments are competitively priced, ready-stocked, and produced at the company’s in-house facility in Tirupur, ensuring full control over quality and environmental impact.
The move toward sustainable production is not just a branding exercise—it is central to the company’s long-term vision. According to Prabhu J, Co-founder and Managing Director, the decision to invest in circular textile innovation was rooted in both ethics and economics.
“The market is evolving. Consumers are asking more questions about where their clothes come from and how they’re made,” Prabhu explains. “Our role is to help our clients—whether they are startups or resellers—meet that expectation without making the process more difficult or expensive.”
Blankapparel.in handles the heavy lifting: sourcing, recycling, blending, and producing in bulk. This allows clients to offer sustainable products under their own labels without building new infrastructure or changing their workflows. With warehousing in Bangalore, delivery logistics are also streamlined, further reducing time-to-market.
The company’s ecological commitment also extends to operational efficiency. It has implemented low-waste production methods, digital order management, and batch-based fulfillment to minimize resource use. Even packaging materials are being optimized to reduce plastic dependency.
These measures have placed Blankapparel.in at the intersection of two major trends: the rise of the conscious consumer and the growth of the creator-led economy. By enabling small brands to meet sustainability standards from day one, the company is helping shift the narrative in Indian fashion from fast and disposable to thoughtful and lasting.
Yet, sustainability is not Blankapparel’s only strength. The platform’s plug-and-play model—offering ready-to-brand T-shirts with no inventory commitment—has already helped more than 1,000 creators, printers, and entrepreneurs launch or scale apparel ventures. The Ecoblend line is simply the next evolution of that offering: better for the planet, just as easy for the entrepreneur.
“We’re not asking our clients to choose between profit and purpose,” says Shailesh. “We’re showing them that they can have both.”
For many, this is the first time they have had access to sustainable merchandise at startup-friendly pricing. Influencers launching merch lines, D2C brands entering new product categories, and educators running community-based campaigns are all leveraging Ecoblend to strengthen their product offering—and their brand values.
The founders believe that Indian manufacturing has an opportunity to lead globally—not just in volume, but in vision. And they see Blankapparel.in playing a foundational role in that shift.
“Our ambition is to represent a new kind of Indian apparel business,” says Prabhu. “One that builds scale responsibly, empowers small businesses, and proves that sustainability isn’t a luxury—it’s a standard.”
As India’s T-shirt economy continues to expand, platforms like Blankapparel.in are laying the groundwork for a more conscious, collaborative, and resilient future. It is a model that puts entrepreneurs first—but does not leave the planet behind.
Key Highlights:
- Ecoblend: T-shirts made from recycled plastic bottles and cotton, available to all customers.
- Combines eco-conscious sourcing with ready-stock scalability and fulfillment.
- Helps creators and resellers meet sustainability goals without added cost or operational complexity.
- In-house production and low-waste systems ensure full quality control and reduced environmental impact.
Learn More:
To explore Ecoblend and other sustainable white-label apparel options, visit blankapparel.in.
For partnership inquiries or bulk supply, contact the team directly. Follow on Instagram at @blankapparel.in for product updates and stories from the community.